The project set up to raise funds for causes that would come under threat from the trump administration. The creative direction was to be bold and clear in its messaging. Taking inspiration from Yoko Ono's 'War is Over' billboards. Each artist released a song not currently available, with exclusives from Angel Olsen, Phosphorescent, Tim Heidecker , Bill Fay, Kevin Morby and more.
The campaign released a song a day promoted via Instagram and Facebook. The creative challenge was to build a visual identity to the song graphics that managed to do the somewhat contradicting tasks of unifying each artist without dulling individuality. A system of duotones that could be varied yet maintained just two core colors was the solution.