The creative direction was to be bold and direct, taking inspiration from Yoko Ono's 'War is Over' installation. The series featured exclusives from Angel Olsen, Phosphorescent, Tim Heidecker , Bill Fay, Kevin Morby and more.
The campaign released a song a day promoted via Instagram and Facebook. The creative challenge was to build a visual identity to the song graphics that managed to do the somewhat contradicting tasks of unifying each artist without dulling individuality. A system of duotones that could be varied yet maintained just two core colors was the solution.